Get Your Fashion Fix with VALLEY

VALLEY, the downtown destination for wearable fashion, is now selling their merchandise in the Hero lobby. Stop by to enjoy the lounge area and browse hand-picked accessories & clothing items. Featuring emerging and established designers, VALLEY has something for everyone.

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Getting Creative with Our Artist Partnerships

Unique and rotating artwork from various creators is on display in our lobby. Our current artist partnerships are with Cudelice Brazelton (@c__j___), Molly Brau (@igetideas), and Moody Rose Christopher (@MoodyRoseChristopher).

Drink in Our "Hero in the Pink" Rosé from Shinn Estate Vineyards

Shinn Estate Vineyards is a family-owned winery and farmhouse in North Fork. Their focus on sustainability and the importance of the vineyard in wine-making sets them apart. A collaboration with Shinn Estate Vineyards, our Hero in the Pink rosé is offered on tap in the lobby.

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Center yourself at Yoga Lila or Byoga

Yoga Lila has something for everyone with classes in Pilates, stand up paddle yoga, kids yoga, restorative yoga, private classes, and more. Learn from passionate and experienced teachers.

With a variety of tailored classes rooted in Vinasya yoga and set to music, Byoga is for athletes, beginners, and yogis alike. Their classes are focused on balance, strength, and healing.

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Take the Comfort of HERO Home with Tomorrow Sleep

Tomorrow Sleep's mattresses are featured in every HERO Beach Club room. Get a better night's sleep with a mattress crafted by leading sleep experts. Use the code, "HERO", to get $100 off Tomorrow Sleep products.

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Learn to Surf at Austin's Surf Camp

Whether it's private lessons, advanced training, or paddleboarding, Andrew's Surf Camp has you covered. This local business can teach you (or your kids) to master the waves, Montauk style.

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Grab a Bite at Saltbox

Saltbox Restaurant: A casual American Restaurant, Saltbox is located in the heart of Montauk and offers a diverse seafood themed menu with an array of refreshing drinks to try. The Saltbox hosts live music year round appealing to a multitude of guests.

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Hiking at Montauk Point State Park

Montauk Point State Park overlooks the Atlantic Ocean. Walk along the shoreline and use the nature trails for an afternoon of hiking and admiring the beauty of nature Montauk has to offer.

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Find your light at Montauk Lighthouse
A national historic landmark, the Montauk Lighthouse hosts an array of activities throughout the summer for you to enjoy. From the museum that houses numerous historical documents and photographs to the Oceans Institute that serves to educate the public about all things about marine and surf life, there’s something for everyone here.

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Share a Cold One at Montauk Brewing Co.

Montauk Brewing Company: Also known as the “red-brew barn”, the Montauk Brewing Company offers a variety of beers to taste such as Wave Chaser India Pale Ale, Arrow Head Red Ale, and Driftwood Ale.

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Montauk Boat Rides

Experience a Montauk sunset on one of the most luxurious charter vessels around. The Susie E II offers tours on the waters of Lake Montauk and Fort Pond Bay as you and your guests listen to live music with drink in hand.

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Curious Yellow Design

This full-service design studio is the mastermind behind HERO's incredibly stylish interior.

We also have CY Fiore to thank for our unique look. CY Fiore is a nonprofit gallery created through a partnership between Curious Yellow Design and Fiore Art Advisory. Not only do they have amazing art, they support emerging artists and provide art education to NYC's undeserved youth.

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Family Fun at Puff n' Putt

Family owned and operated since 1977, Puff ‘n Putt has an 18-hole mini golf course as well as sailing, kayaking, and paddleboard rentals.

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Ride the (SoulCycle) Wave
Join the SoulCycle community as they climb, jog, sprint, dance, and exceed boundaries. Led by inspirational SoulCycle leaders, this is a fat burning and full body workout that will be sure to have to ready to hit the beach.

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